World's #1
2nd Edition · World's #1 Marketing Interview Book
Conquer the marketing interview.
An insider's guide to conquering the toughest marketing interview questions — with frameworks, model answers, and real examples from top companies. The world's #1 selling book on marketing interview preparation.
Target companies: Google · P&G · Unilever · Microsoft · General Mills
Buy on Amazon →What's Inside
What you'll learn.
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Frameworks for marketing plans, pricing, new market entry, and advertising critique
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The biggest mistakes marketing candidates make — and how to avoid them
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Exactly what interviewers are looking for, and how to deliver it
Sample Questions
Questions from the book.
"What promotional strategies would you use for a Honey Nut Cheerios campaign?"
"Develop a social good campaign for Teavana."
"Should Hidden Valley increase its advertising spending?"
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